Top 5 Reasons Your Website Doesn’t Make Money

Using your website to make money isn’t difficult if you follow some basic principles in the process of making your business plan. The following are a few of the reasons your site may not be getting traffic and may not be making money. This doesn’t mean that your site won’t make money other ways, but here are a few basic internet marketing principles that you’ll want to consider when building your empire.

Reason 1: You forgot about marketing. When developing your idea and your product or service, you may tend to get carried away with the fact that you believe people will love your product as much as you do and see the features and benefits that you see. The problem with this is that your target audience won’t fall in love with your product if they don’t know about it. Very few products go “viral” with nothing more than word of mouth marketing. This means that you must develop a solid marketing plan if you expect your business to make it past the first year.

Reason 2: You focus too much on how your site looks. This is pretty easy to summarize simply by reminding you that the prettiest website that is not ready to “go live” will never make as much money as the plain jane website that’s online and already positioned in the search engines. Several site builders now make this process so easy including wordpress or other blog style websites with templates. Never again should you have an “under construction” page. Your site should always be perpetually under construction.

Reason 3: Your website doesn’t sell. Your site should have one purpose which is to convert your visitors into buyers. Anything on the site that distracts your visitors from this purpose shouldn’t be on the site. Assuming you have analytics installed and have the ability to track visitors from one page to the next, you can track which components of your site help make sales and which distract from sales.

Reason 4: You don’t write articles. For getting results with the search engines, articles are single-handedly the best way to get massive backlinks and relevant backlinks. There are programs that will help you create unique articles from original articles and be able to add a bio to each of these with links pointing back to your website and individual pages using the keywords that will help get you ranked. Just Google article rewrites to get a list. Articles are a fantastic way of getting free traffic to your site as well as backlinks for search engine rankings.

Reason 5: You don’t do PPC. Pay-per-click is basically guaranteed traffic. Granted, you’re paying for each visitor, but this is an incredibly effective way of seeing which keywords convert into sales. If you’re tracking at the keyword level with pay-per-click, you have the opportunity to focus your seo and other marketing efforts on keywords that have proven to convert into sales. You also have a great way to test ad copy. Google has the ability to split test ads for you and can also help you with multi-variate testing which allows you to test things like headlines, subheadlines, the ad copy, various testimonials, and just about any component of a website. CAUTION - PPC can be costly, so start slow!

There is no guarantee your business will be around in 1 year, let alone 5 or more. I know businesses that succeed in spite of themselves because their product is so amazing. Other businesses succeed because of superior marketing. The above mentioned reasons your internet business may not be around for long shouldn’t be overlooked. Following the advice in this post will increase not only your revenue over time, but will decrease the amount of time it takes to get that revenue flowing.