Essential Tips For Optimizing Your Google Adwords Campaign And Lowering Costs

Google Adwords pioneers such as Perry Marshall, the author of The Definitive Guide to Google Adwords discusses this aspect of Google Adwords campaign management in great detail. He outlines specific steps and strategies for getting results as soon as you start your campaign, and offers suggestions on ways to refine your campaign as each day or week goes by.

Learn and familiarize all the strategies used by Adwords experts and affiliate marketers and you’ll get your money’s worth; in fact, you can minimize your ad campaign’s cost and get ahead of your competitors just by being meticulous on your choice of keywords. Below are practical and easy-to-follow tips for getting results with Google Adwords and one that allows you to manage costs in the simplest possible way:

1) Do not opt for placement in the top spot. Unknown to many, the first spot on the Google Sponsored Search results doesn’t always provide the best conversions but the second and third spots do. Bidding for the second and third spots respectively, instead of the first one, can afford you greater exposure in your market at a lesser expense. This is because most visitors searching for info usually scan down the list, thus, all ad placements receive an equal amount of attention and click-throughs.

2)  Remove from your list all negative keywords. Any keyword or keyphrase has a potential to produce hundreds even thousands of clicks, yet may also have a very low capacity to convert. This happens particularly when your ad contains any ‘negative’ keyword, prompting visitors to click the ad only to find out later that the content isn’t what they need. When you encounter this situation, choose other words or synonyms to replace the negative keyword.  You can be assured of an increased CTR with this simple yet tested Google Adwords optimization technique.

3) Don’t bid on broad match keywords. When you want to get some very targeted traffic to your website, don’t waste your money or time bidding on broad or general keywords. Look at the ‘advertiser competition’ results for those keywords. If the bar is colored more than halfway, there is a very low chance that you will be able to bid on that word for a low price. Look for keywords and keyphrases that have a low color indicator. This may involve scrolling down the list, but anything that isn’t highly competitive may also have a fairly low bidding price. You can use the ‘exact match’ feature on the Google Adwords Keyword Selector Tool to drill down your search.

There are many ways to improve conversion rates for your Google Adwords ad campaign and ensure that you are really advertising to your target market. Make use of any of these essential strategies as you optimize your Adwords program so you can start bidding on low-priced but effective keywords.