Driving Traffic to Your Website is the Name of the Game

Driving traffic to your website is the name of the game for your net success!

Just a little more than a decade ago, the net was a brand new, a virtual frontier. There weren’t hundreds of thousands of competing websites focused on your niche market. Search engines were in their infancy, a convenience to users and websites, but certainly not the sophisticated indexing devices of today.

Back in the mid-1990s, a relatively small number of people communicated or purchased online. Online marketing was in the developmental stage. Today, competition online requires a savvy business mind, a rock solid marketing plan and considerable knowledge of the search engines and search engine optimization. It’s no longer good enough to have a good product or service. Driving traffic to your website is the name of the game. Accomplishing that goal is your challenge. Here are some of the best strategies to encourage traffic to your website, today!

Ten years ago, you could get away with slapping up a couple of pages, one a sales copy page and another to order your product or service. This formula absolutely doesn’t work today. The major search engines are interested in providing useful information to their clients, the net surfer. It’s now necessary to offer considerable value, in terms of free, relevant and accurate information your visitors can use. Even entertainment value is considered in these ultra-smart search engine algorithms. Today, your website content is essential to driving traffic to your website.

Google handles about 75% of all searches by web surfers. So it’s imperative that you have a good understanding of the rules Google plays by, what makes a site attractive to its bots, as well as what doesn’t. There’s a lot of material to cover and you might well want to hire a pro to quickly and effectively get Google working for you.

The greater number of quality links you’ve got going, the better. Some sites have literally millions of links, going both to and from their sites. Quality must be emphasized and can be a great deal of work, but build your links over time. It pays off, incrementally, with increased traffic to your website.

You’ll want to take advantage of any legitimate free advertising avenues open to you. By legitimate, we mean nothing that might be construed as spam. However, if you take the time to put out a monthly, free e-newsletter as an opt-in for your visitors, this is great advertising exposure. You provide your readers with feature stories of interest to your subscribers, as well as links to information and such, along with a couple of ads for quality products. Readers of e-newsletters often pass them on to friends with similar interests. Word-of-mouth referrals means more traffic to your website.

Writing free downloadable e-books pertaining to your area of expertise is another good way to drive more traffic to your website. You may also want to give the user  distribution rights, so long as your book remains intact.

If you have any time left - whew – get a blog going. You can generate a lot of buzz and tons of links through this project.

Getting traffic to your website may start off slowly, but progressively building your website into one the bots find attractive will get those numbers climbing fast!

To Your Success …    Debbie

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