Your eBook Business Product Portfolio
Posted Under: Blogging For Money, Internet Marketing
The end goal with everything that you do marketing wise, whether sending out emails, pay per click advertising, social marketing, etc, should focus on moving more customers through your funnel. Like a physical funnel, it gets smaller and smaller as you go through. This is why you want to have a number of lower priced, lower commitment products at the entry point of your funnel. Your higher priced products should be in the middle and your highest price; highest customized products should be at the end.
Do not feel that you have to restrict yourself to a certain product type. For instance, sell the same product in 3 different formats. Sell it as a physical book, an audio book and an electronic book. Sell it at three separate prices and they will typically all sell well.
Including a newsletter as a part of your eBook business funnel is good marketing strategy. Your newsletter is often the only way you can move more people through the funnel. It allows you to build the trust and likeability factor that is so necessary to make more deeper funnel sales and show that you are a legitimate home business.
Stephen Beck enjoys teaching people how to sell their knowledge. Go grab his three free videos at http://www.8weekstoprofits.com so you can begin to sell your knowledge now.
To Your Success … Debbie
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