Serious Entrepreneurs Mind Their Social Media Manners

This post was written by Art Basmajian on August 10, 2009
Posted Under: Internet Marketing, Social Networking
Let’s face it. If you’re an entrepreneur, you’ll know that using social media is a great way to promote your business. It’s fast, it’s simple and, best of all, it’s free!

If you don’t know what you’re trying to do, however, then most likely you are doing it wrong. You might have pissed off Google and other people who had thought that you were their online “buddy”. You might even have your accounts on Myspace, Facebook and Twitter canceled.

You are now branded as a SPAMMER!

Online social networks are great, especially for our rapidly advancing technological world. People can use them to stay in touch with loved ones who are away or out of the country, meet new people who have the same interests online, make friends, spend time chatting, and much more. Unfortunately, as of all good things on the Internet, some evil monster figured out how to twist these blessings and use them for evil.

Internet property is much like any web page where Internet Sites allow peers to interact, which is then called social media online. Web 2.0 is just another word to refer to sites that allow people to contribute to it rather than simply read what’s on it.  A blog is web 2.0 (for the blogger), Facebook and MySpace are web 2.0, Flickr and Twitter are web 2.0 and social bookmarking sites are all web 2.0.

As online marketing evolved, online businessmen found out that they were able to promote their stuff using all these for free. It’s like, “For Free? Cool!”  But no one was around to tell them that it WAS NOT cool.

Social media is an extended term that includes plenty of websites. However, there is what you call online etiquette that provides guidelines to which Web 2.0 sites allow you to gain a portion of Internet property that is for your own disposal or for your business - without getting other people mad that would lead you to lose your credibility as a serious business person in the world of network marketing.

Let me explain it this way:

It’s your day off from a long work week, the perfect time to relax and communicate with friends and maybe even meet new ones. So, you party and have a blast. But then someone comes out of the blue, tells you who he is and then instantly tries to sell you things that he’s got in store.

How much of a turn-off is that? That is exactly what happens when you use certain social media sites for purposes they are not intended for.

If you’re going to succeed in the Internet jungle of business, you have to understand that it’s not about making money, but rather, about making connections with people. Even if it’s on the Internet, you should conduct business the same way you would in person: With dignity and respect. Business has it’s time and place, and social media is generally not one of them.

Remember, force-feeding usually results in up-chucking. If you want to build a solid business, do so on a solid foundation of respect and friendship for each other as persons, even if you’re just online.

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Reader Comments

The key to business online is developing and building relationships which then can become profitable and beneficial for both parties.
These can be developed through mailing lists or social media, however the important point to note is no matter what the forum you should be consistent and genuine in your approach.

#1 
Written By Tom Harvey on August 12th, 2009 @ 4:43 pm

Hi Tom,

I couldn’t agree with you more.

Debbie

#2 
Written By Debbie on August 13th, 2009 @ 12:31 pm

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