Creating a Video Product

In twelve months people have been witness to an enormous explosion in the online video market, so listen-up if you would like to to create your own special video products to sell on the Internet.

You will be even more successful if you are able to show people how to solve a problem. Forget about trying to impress people and about trying to look just right. Be natural, be yourself, and show individuals how you resolved a problem in your own life. Then give your viewers tips for applying those lessons to their lives.

Concentrate on action and what you need your audience to do. Then build your video around that action. For people to remember your message, begin with a powerful, attention-grabbing lead, clearly presenting your subject in the first 60 seconds. Use soft changeovers to connect one section to another. In the commentary, use action verbs, varying them in a passive voice to active voice but keep adjectives and adverbs to a minimum. Present viewers with a a couple of hints to aid them in applying what they’ve learned to their own lives. Be yourself and use brief phrases and sentences where feasible, but if you get stuck and you don’t know what to say next, explain it the way you would to your best friend or spouse. Connect with your audience and wrap everything in human terms-make it something your next door neighbor could relate to, finishing with a satisfying ending that stresses your idea.

When you have an idea for your video recording, you’ll recognize it’s the correct one if you can answer “yes” to each of the following points:
You are the correct person to make this video because you are able to see the world from the point of view of your audience.
You know that the marketplace you’re targeting will comprehend the video. See if there are ways you can express the idea better but in half the time.
You are convinced the idea will hold together from start to finish, moving smoothly with the video making sense as a whole.
You feel positive saying what you think is true, regardless of what that is.

Now you’re ready to make a good video production and as you develop your video, keep this checklist handy at all times. It will let you know what ingredients in your video recording product need more work, and it will let you know when your video recording is ready to be distributed and sold on the Internet.

To Your Success …  Debbie

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