The landscape and media for marketing has tremendously changed in the past 5 to 10 years. At a certain point in time, businesses depended on business cards, yellow page ads, brochures, newspapers, radio and television for their marketing. These are still part of the marketing drives of companies today, but a bigger part of their [...]
Split testing is a unique type of testing carried out to improve online business results. Those who are not familiar with the term don’t really understand its relevance with the online business, while those who know its power essentially take all the pain to carry out split testing to the maximum possible level.
Since the term [...]
SEO and SEM are both used almost interchangable, they commonly are bandied by webmasters. Is there really a difference? If there is a difference, what is it?
Search Engine Optimization is what is known as SEO, while SEM stands for Search Engine Marketing. When referring to SEO, the webmaster is doing things to a webpage to [...]
In this article, I’ll discuss why Internet based marketing can give you a better return on your investment versus traditional, off-line marketing. Let’s start with an example.
