You cannot make sales or earn money without having customers visiting your store or paying for service you provide. Web sites are the same as real business you need traffic to generate sales or to earn money. You will take some time to determine your site niche and your site domain name but you should focus on how you will generate traffic to your site.
Developing a product portfolio for your eBook business is not simply a matter of selecting a bunch of unrelated products. You are not running a bookstore! Your portfolio must be focused and systematic. The main reason why you have a funnel is so that you can systematically move your prospects through your sales cycle from lower commitment products to higher commitment products. This is how you build a strong business and make money on the internet.
Optimizing your Google Adwords campaign is an ongoing process, but many people resort to a trial and error process that ends up costing them hundreds, even thousands of dollars from their marketing budget as they tweak and refine each ad campaign.
When people hear about pay per click marketing, they always hear about the internet marketers who make thousands of dollars a day with PPC. They get very excited, jump right in, and spend a hundred bucks or so on their first PPC campaign. This campaign probably results in little to no conversions and they give up then and there.
